Wildlife Vision

  We are super stoked about these new lenses because they combine technologies in a totally new way. Chameleon lenses have five key features and benefits that make it the best choice for those who spend time outdoors.   1) Chameleon lenses use adaptive tint technology, which means they change color based on the amount […]

As a turkey hunter, think about all the gear, tools and gadgets you have and bring on a hunt to ensure success in the field. What’s the first thing that comes to mind? Probably your trusted shotgun or bow. Can’t get very far without that and the memories that come with it. Now think about […]

We’ve all been there. It’s early morning and the fog is just starting to lift. You’ve been communicating with your target Tom for the past hour and he’s making his way toward your decoy. Your heart is racing in anticipation but you remain perfectly still while he comes into range. At 50 yards he puts […]

As outdoor enthusiasts, we spend an insane amount of time researching the best equipment. If you’re anything like me, you try not to think about all the time you’ve spent reading about gear and how much money you’ve spent on rods, reels, guns, sonar, lures, decoys, boats…the list goes on and on. Please just don’t […]

It’s early, you’ve arrived at your hunting land 45 minutes prior to daylight and you’re certain where you need to start your morning. You know this already, because you have been scouting the past 3 weeks and have identified a pattern and created a plan to harvest this year’s trophy.  You send out a call […]

In the previous blog post I discussed the health reasons why it’s important for us to apply sunscreen when exposed to the power of the sun. Those reason alone should require us to wear it at all times. Yet, even though most of us understand this, we don’t apply sunscreen when entering the field. Until […]

  The impact of the Sun’s short wavelength Ultraviolet rays and the toll it can take on humans has been well documented.  Skin Cancer is the #1 cancer in the US and according to the American Academy of Dermatology (AAD) roughly 9,500 Americans are diagnosed with skin cancer each day.  Research indicates that over 3 […]