RLVNT began as two buddies, Adam and Norm, who shared a passion for the outdoors. Both growing up in different rural settings in Minnesota, their love of community and combined 50+ years in the optical industry fuels the heart and science behind every pair of specialty lenses. To Adam and Norm it is a great privilege to partner with the outdoor community and create elite products that empower outdoorsmen and women to “abandon everything” in order to seize their moment.

RLVNT: Abandon Everything, Embrace the Outdoors