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our story

RLVNT began as two buddies, Adam and Norm, who shared a passion for the outdoors.

Both growing up in different rural settings in Minnesota, their love of community and combined 50+ years in the optical industry fuels the heart and science behind every pair of specialty lenses.

To Adam and Norm, it is a great privilege to partner with the outdoor community and create elite products that empower outdoorsmen and women to “abandon everything” in order to seize their moment.