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Follow your passion

Winter gear

We don't "endure winter" - we thrive in it, and with the right gear it bends to our will.

Bronze, sunfire, and smoke mirrors

conquer the cold

Tackle bright winter conditions with three mirror options. 

BRONZE MIRROR
Features:
 
Reduces bright whites and enhances greys.
Favorite For: 
Snowy Conditions, Mountaineering, Hiking, Ice Fishing.

SUNFIRE MIRROR
Features:
 
Reduces reds, yellows, and oranges while enhancing blues, violets, and greens. 
Favorite For: 
Fishing in Muddy Environments, Driving, Boating.
 
SMOKE MIRROR
Features:
 
Maximum glare reduction for sensitive eyes.
Favorite For: 
Snowy Conditions, Mountaineering, Hiking, Ice Fishing, Winter Driving.

catch more fish

Mad Scientist Ice Tackle

“It’s dark down there, under the ice and fish still feed off of visual cues, so having that extra sauce from APEX Vision in stained water, under a foot of snow, or in the middle of the night is really something that can turn average fishing into something spectacular.”

-Interview with Patrick Kalmerton by Traditions Media